Tatiana Chekalina
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Forskningsbeskrivning
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Research Areas
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Projektledare i projekten:
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Medlem i projekten
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Projects as Team Member
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Publications
- A customer-based brand equity model for tourism destinations : – insights from service marketing (2011)
- A Meta Comparison of Emprical Brand Metrics and Models for Tourism Destinations (2009)
- A value co-creation perspective on customer-based brand equity model for tourism destinations : A Case from Sweden (2014)
- A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden (2015)
- A value co-creation perspective on the customer-based brand equity model for tourism destinations (2012)
Patents
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Other Research Activities
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Keywords
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