Journal article

Design Thinking in the Postmodern Organization


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Publication Details

Author list: Truex, Duane

Publisher: David Publsishing

Publication year: 2011

Start page: 1203

End page: 1212

Number of pages: 10

ISSN: 1537-1514



Design discipline has been relatively slow to recognize the existence and impacts of postmodernism as compared to sociology, political science, marketing and management disciplines, however, recently postmodernist implications have begun to be explored by design scholars. Yet our review of the literature led us to conclude that the relationship between postmodernism and design thinking has received little, if any attention from design management scholars. The objective of this paper, then, is to expand the discussion on the relationship between postmodern organization and design thinking, to suggest strategic implications for design managers and research opportunities for management scholars. Keywords: design, design thinking, management, postmodernism, postmodernity


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