Licentiate thesis, comprehensive summary
Value creation within societal entrepreneurship : a process perspective

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Publication Details
Subtitle: a process perspective
Author list: Åslund, Anna
Publisher: Mid Sweden University
Place: Östersund
Publication year: 2013
ISBN: 978-91-87557-00-2

Abstract

Social entrepreneurship is given considerable attention within literature and

academic research despite that fact it is an area that needs considerable attention

and research. The main purpose for societal entrepreneurs is to create societal

value but there can be difficulties to understand value creation within the area.

Important components within Total Quality Management (TQM) are process

orientation and value creation. A TQM perspective with processes in focus

provides opportunities to clarify societal value creation within societal

entrepreneurship initiatives.

The main purpose of this thesis has been to explore how societal value is created

within the area of societal entrepreneurship and the underlying purpose has been

to contribute to the development of knowledge and understanding about the

societal entrepreneurship area. In order to fulfil the purpose one literature case

study and three empirical case studies have been conducted with processes in

focus. The literature case study was conducted first and it resulted in a theoretical

process map based on a process perspective, which showed how societal value was

created within a societal entrepreneurship initiative. After that the three empirical

case studies were conducted separately and the findings from the empirical case

studies were compared with the previously developed theoretical process map. A

cross case analysis was made to find out if the process map could be confirmed,

developed or rejected.

The result of the case studies contributes to earlier findings within research and

gives a common, comprehensive and simplified picture of a complex phenomenon

and an opportunity to understand how societal value is created. A general overall

process map is presented that gives a picture of how value is created within the

area of societal entrepreneurship. The result shows the management process and

support process fields. The map also shows a main process that is further

developed with input, output and sub processes. The studies point out that societal

value is created through processes and that societal value creation can be described

out of a process orientation perspective. Important components to create societal

value have been found to be: unidentified needs; knowledge about the context;

identified need; an idea or a vision; and some kind of organization and

important activities to create value seem to be: being in the context; analysis of

knowledge; searching for solution; organize and mobilize; and realize. Fields

where support processes are performed that are of importance in societal value

creation have been identified. Those fields are creation of financing opportunities;

performance of political decisions and acts; development and use of networks;

establishment of initiative; creation of media information; development and use

of scientific results; and development and use of competence.

The map does have potential for development. Further studies need to be done

within the area concerning how societal value is created and to get an even more

comprehensive process map of the societal entrepreneurship area but the result

presented in this thesis is a start to understanding how societal value is created and

to develop knowledge and understanding of the societal entrepreneurship area.


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