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Understanding the Relationship between Trust and Satisfaction on Mobile Bank Application

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Publication Details
Author list: Nourallah, Mustafa
Publisher: ACM Digital Library
Place: Lyon
Publication year: 2019
Start page: 58
End page: 61
Number of pages: 4
ISBN: 978-1-4503-6237-5

Abstract
The paper aims to study the relationship between trust and satisfaction on mobile bank applications (MBAs) based on the experience of young bank customers (YBCs). An electronic questionnaire was developed based on previous studies and was sent to YBCs. 146 complete responses were studied by utilizing, exploratory factor analysis, regression analysis, and ANOVA. The results indicate that there is a significant relationship between trust and satisfaction, as the development of the trust in MBAs will likely increase the satisfaction of YBCs


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