Journal article

Competitive Versus Non-Competitive Goals in Group Decision-Making

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Author list: ZAKRISSON I, LÖFSTRAND P, LÖFSTRAND P, ZAKRISSON I

Publication year: 2014

Start page: 451

End page: 464

Number of pages: 14

ISSN: 1046-4964

DOI: http://dx.doi.org/10.1177/1046496414532954

URL: http://sgr.sagepub.com/content/early/2014/05/08/1046496414532954.refs

View additional information: View in Web of Science


Abstract

This study presents results from a group decision task in which groups were assigned either a competitive or a non-competitive goal. A total of 20 groups were tasked with putting together a relay team either with the goal to maximize the chance to win or with the goal to maximize the sense of community. Interaction process analysis revealed that there were more positive reactions in groups with the non-competitive goal. Analysis of the content of the conversations showed all groups to go beyond information given about the target persons. Attributes associated with the stereotype dimensions of competence and warmth were used to characterize the persons who were to be included or excluded on the relay teams. Groups with a competitive goal applied both positive and negative attributes, whereas groups with a non-competitive goal applied only positive attributes. The results suggest that stereotypes are applied to legitimize decisions about inclusion and exclusion.


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